Classic commercials were yesterday
How do you best reach your target group in times of social media and eCommerce? Young people in particular have long since moved away from classic TV to social media channels like YouTube, Instagram and Facebook.
Together with the Shop Apotheke and Google, we developed a storyboard based on the so-called YouTube Director Mix from Google. This means that variable modules with advertising messages are linked to a base spot. In this way it is possible to multiply advertisements and address target groups even more specifically.
A total of 244 variants for YouTube were created in our post-production.
The concept of the base spot was clear to us: we wanted to entertain the target groups with short, cheeky stories in strong pictures. Daring, colorful and funny. So seven stories were created in reduced picture worlds in which a professor and his assistant carry out hack checks and test how to outwit various everyday complaints. Unfortunately the tests always go wrong. So why not use the products of the Shop Apotheke?
The combination of base spot story and advertising message has resulted in short formats that directly address the target groups, entertain them and connect them with the brand "Shop Apotheke". Target achieved.
Moritz Brandes was the director. The filming took place over two days in the VOGELSÄNGER STUDIOS.
We thank the Shop Apotheke for this wonderful cooperation!
Client: Shop Apotheke B.V.
Contact person client site: Annabelle Schulz
Contact person at VS: Marc Hölscher
Project assistance: Eva Schwarzrock
Regie: Moritz Brandes
Executive producer: Siegfried Stammeier
Producer: Marc Hölscher
Styling: Elisa Marlen Schlütter
Props/Equipment: Markus Wiedemann
Camera: Jan Merlin Friedrich
Camera assistance: Noah Sprock
Light: Mirko Heilmann
Editing: Patrick Sawasdsky
Sounddesign: Moritz Staub
Video documentation: Kevin Spiech
Gerne berichten wir über Details zu diesem und anderer gezeigter Arbeitsproben. Unser Team um Kai Vogelsänger freut sich über jede Art der Kontaktaufnahme. Und wer weiß - vielleicht steht deine Arbeit ja auch schon bald auf diesen Seiten.
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