HOW TO PRONOUNCE ART - BALDESSARINI

ART SCENE MEETS FASHION PHOTOGRAPHY

For the campaign shooting of our fashion client BALDESSARINI we immersed ourselves in the fascinating world of art and Nouveau Réalisme (New Realism). 

The new collection "How to pronounce art" was presented in a New York art gallery, which we created as a set with our interior design and styling team. The character of the gallery is kept clean and contemporary, the materials are cool and colour-neutral, so that the fashion is perceived as a highlight and stands in the foreground. Thus, fashion as an art object was fully in the focus.

"Space, architecture, colour - all of these merge in a collection that shines with intense colours, clear structures and an orientation towards the BALDESSARINI Herritage. - Baldessarini 

With a making-of video we also captured the good atmosphere on the set.

We thank Baldessarini for another great project! 

Credits

Client: Baldessarini

Contact person client site: Verena Demme (Marketing, PR)

Contact person at VS: Jessica Riesenberg

Project management: Kerry Döring

Photography: Steffie Lhotzky

Photography assistance: Jamie Böcker

Styling: Katrin Birkenhake

Styling assistance: Emily Kühn

Set construction: Florian Beck, Sven Hönig

Interior architecture: Antje Rothermel

Making-of video: Philipp Maasberg

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