Peopleshooting and video shoot about new trends and designs of WINEO floor coverings
Already in the first customer meeting it quickly became clear what was needed. The team around Wineo had fallen in love with the loft style of an earlier Vogelsänger in-house production - "LOUISAS LOFT". For this production this meant to bring this loft style into a big studio, where all new Wineo products would find room. But the different floors of the new 600 series of Wineo should not only be shown in beautiful settings. At the same time, it was also to be demonstrated how easy the floorings are to lay.
Instantly, our stylistically confident interior designer Julia Pokrant created a homelike loft, which convinced with great flair and simultaneously created flexibility for production. Because not only the products were to be beautifully staged in the photo shoot, but the video production should also have sufficient scope for shooting the installation videos. True to the motto: "Laying floors can be so easy".
And because all this was still too simple, the human being should be clearly in the focus and foreground. Our task was to find expressive models with "playing talent" and to match them fashionably.
Bettina Höner, marketing director of Wineo, described her idea as follows: "It should look as if a fashion blogger or, in general, someone from the lifestyle and fashion sector were moving in. So what could be more obvious than taking someone who wasn't playing that, but is. Louisa Mazzurana, model, lifestyle and fashion blogger, was happy that she and her modeling partner Jason Field could soon move into their new loft. Supported by the competent Hair & Make-up and fashion stylist team of Marisol Caballero and Elisabeth Egtermeyer, the two were perfectly staged every day. Fashion Furniture.
And not only models and team felt at home right from the first day. Eduard Reichert and his colleague Carsten Schwabe from Windmöller obviously also enjoyed every morning walk to their new home in the Vogelsänger Studios and found it hard to part with it in the evening.
In the end, not only were beautiful floor photos and a sympathetic installation video created, but also social media content was produced, a lot of nonsense was made and a lot of laughter was had.
We would like to thank the Wineo team for their blind trust in our expertise and the great work together on, in and around the set.
Client: Windmöller GmbH
Contact person client site: Bettina Höner, Eduard Reichert, Carsten Schwabe
Contact person at VS: Simone Schnelle
Project management: Nico Gees
Photography: Thomas Beckmann
Photo assistance: Anjou Vartmann
Styling: Katrin Grotendiek
Styling assistance: Emily Kühn
Set construction: Markus Klinner, Thomas Deppe
Fashion styling: Marisol Caballero, Elisabeth Egtermeyer
Interior architecture: Julia Pokrant
Concept: Nico Gees, Julia Pokrant
Image editing: Vogelsänger Studios
Gerne berichten wir über Details zu diesem und anderer gezeigter Arbeitsproben. Unser Team um Kai Vogelsänger freut sich über jede Art der Kontaktaufnahme. Und wer weiß - vielleicht steht deine Arbeit ja auch schon bald auf diesen Seiten.
+49 5232 607 0 (Zentrale)
+49 5232 607 444 (Beratung & Kontakt)